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Exhibition Outlook

Digitalisation & Data Monetization: Harnessing the potential of data and ways to monetise it

Web meeting | Digitalisation & Data Monetization: Harnessing the potential of data and ways to monetise it

Dec 6, 2020 11:30:00 AM

In today’s world, most companies are thinking about data monetization. But it is not easy to identify and implement such a strategy.

Data monetization starts from the concept that data is valuable… and that “data is the new oil”, but insights gathered from this data can be more valuable for specific industry niches, and Exhibitions can lead this vertical space.

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The present and future of the exhibition industry, according to exhibition industry professionals

The Voice of the Exhibition Industry Market Outlook – Wave 1

Jul 27, 2020 11:07:42 AM

It was early June 2020 when GRS Research & Strategy launched the first edition of “The Voice of the Exhibition Industry” Market Outlook. The purpose behind this initiative was to gather information about the current situation the exhibition industry was facing after 3 months of lockdown and postponement / cancellation of events, and what the expectations are for the months to come.

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Virtual events and Covid-19

Virtual events and Covid-19

Jul 23, 2020 9:00:00 AM

The “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.

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What is the current situation of the Exhibition Industry about the impact of Covid-19?

Jun 23, 2020 10:00:00 AM

With over 550 respondents from all over the world, the “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.

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