How Exhibition Re-open: the Case Studies of Gitex and Gulfood in Dubai
In the midst of the global pandemic since early 2020, Dubai was the first city in the world to host global-scale international trade exhibitions organized with new health and safety protocols in attendance.
Most recently, between December 2020 and February 2021, the Dubai World Trade Center (DWTC) spearheaded the “safe” and global reopening of large-scale international events by successfully organizing two of the largest “live” fairs in the world, attracting buyers and exhibitors from over 150 countries.
Key factors to promote the trust of businesses in the reference supply chains and to accelerate the recovery of all the main tourism-related sectors of the United Arab Emirates.
One year after the closure of the global exhibitions, the main stakeholders of Dubai share their success and their 12 months of work experience, to create the greatest and safest return to the "live" events sector, laying the foundations for a sustained recovery able to be a new standard for all global economies.