Enrico Gallorini is a Customer Experience expert and Founder & CEO of GRS Research & Strategy. In the last 10 years he has worked especially with exhibition organizers, large events, and visitor attractions on a global level, to increase their knowledge on customer satisfaction and client behaviour. He helped them understand that knowing the customer, their expectations, and their satisfaction has important impacts in the success of an event. And most importantly, using specific methodologies and advanced research tools, it allows organizations to understand customer needs and if necessary, to re-design and re-develop the customer experience.