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The scenario of the Exhibition Industry facing Covid-19

The “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.

The research is divided in 4 main sections:

  1. Current Situation
  2. Forecast
  3. Scenario
  4. Virtual Events

All the results are free and available online 👉 https://outlook.exponetwork.it/en/results

Key findings

SCENARIO

SCENARIO_1

Even though almost 50% of respondents think the industry reacted well to this crisis, there is still doubt that events will take place in the second half of 2020.

SCENARIO_2

72% agree that support from the government is crucial in order to overcome the current challenges.

SCENARIO_3

38% think that participation to events will be less than pre-pandemic, even after the emergency will be completely overcome.

SCENARIO_4

Digitalisation, Big Data, and AI will be the top 3 technologies in terms of impact on the exhibition industry in the coming years, and the market will benefit organisers who will be successful in providing effective matchmaking solutions and year-round networking opportunities.

SCENARIO_5

 

4. Virtual Events

will be discussed in the upcoming blog posts.

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