With over 550 respondents from all over the world, the “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.
The results have been presented in a specific web meeting on Wednesday 24 June 2020. CLICK HERE to watch the webinar.
The research is divided in 4 main sections:
- Current Situation
- Virtual Events
All the results are free and available online 👉 https://outlook.exponetwork.it/en/results
The impact of the Covid-19 on the exhibition industry is massive.
89% of respondents have been directly affected by the pandemic, with the postponement and/or cancellation of at least one event they oversee.
Travel restrictions are the most critical issue according to 27% of respondents, followed by lack of revenues and cash flow issues.
The top two threats are (by far) the expected reduction in trade show budget of exhibitors and the travel restrictions visitors and buyers may face. The competition from other marketing tools, such as virtual events or physical events other than trade fairs, is not considered as relevant.
65% of event organisers have already offered workshops and webinars (or plan to do it within the next 6 months) to deal with travel and cancellations of their events. 44% will offer matchmaking solutions, which is considered to be the initiative that more than others will remain post emergency according to 87% of respondents who are investing in this direction.
4. Virtual Events