The “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.
The research is divided in 4 main sections:
All the results are free and available online 👉 https://outlook.exponetwork.it/en/results
There is a significant interest towards virtual events, which should benefit participants particularly when it comes to knowing what’s new in the market and participating in seminars and conferences.
72% of respondents say their organization has already got in touch with digital, virtual, or hybrid event solution providers.
These are perceived as short-term solutions to overcome the current restrictions, and will possibly be complementary to physical events, but are not expected to represent a threat nor to replace physical trade shows.