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Virtual events and Covid-19

The “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.

The research is divided in 4 main sections:

  1. Current Situation
  2. Forecast
  3. Scenario
  4. Virtual Events

All the results are free and available online 👉 https://outlook.exponetwork.it/en/results

Key findings

virtual events

There is a significant interest towards virtual events, which should benefit participants particularly when it comes to knowing what’s new in the market and participating in seminars and conferences.


72% of respondents say their organization has already got in touch with digital, virtual, or hybrid event solution providers.


These are perceived as short-term solutions to overcome the current restrictions, and will possibly be complementary to physical events, but are not expected to represent a threat nor to replace physical trade shows.


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